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How YouTube influencers are renewing the ‘art of advertising’ - Comparing the effects of unboxing videos and official product launch videos on YouTube, on the product attitudes of Generation C consumers. Master Thesis
Jessy Grootveld
June 2018 -
The Pursuit of Legitimacy. Corporate Use of Legitimation Strategies in CSR Crises. Master Thesis
Julia Orth
June 2018 -
Media Accountability in the Algorithmic Age - Portugal and The Netherlands: Two Media Systems in Comparative Perspective Master Thesis
Catarina Dias Osório
June 2018 -
Exploring the perception of VAPA devices and how it influences millennials’ daily activities - A qualitative approach Master Thesis
Tamara Anissa and Jason Pridmore
June 2018 -
Adding Technology Acceptance to E-learning Information Systems Success within an Organizational Setting. Improving the prediction of use Master Thesis
Matthijs van der Graaf
June 2018 -
Going West: The Internationalization Process of Asian Information Technology Multinational Companies. A qualitative case study overview on patterns and strategic approaches. Master Thesis
Silvia Idini
June 2018 -
“And Now a Word from Our Sponsors “ - How product placement and brand repetition in sport video games affects the consumers’ brand recall & recognition, brand familiarity, brand attitude and purchase intention Master Thesis
Wessel Westerhof
June 2018 -
Examining parental sharing behavior on Instagram - An experimental study measuring the effect of emotions and colors on the sharing behavior of Dutch parents towards their children between the ages of 6 and 12 Master Thesis
Vincent Mosmans
June 2018