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Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness Master Thesis
Gruzlo, Alina
March 2022 -
Tackling Hate Speech on Social Media: The Role of the Source of Regulation and Freedom Appeals on Consumer Attitudes. Master Thesis
Schmidt, Caroline
March 2022 -
The role of gender in the idea creation process Master Thesis
Leitner, Nina
March 2022 -
Is this a Misteak? Investigating the relation between the use of meat nomenclature and consumer intention to buy plant-based meat alternatives Master Thesis
Moss, Julia
March 2022 -
Do We Trust AI Authority? The Effect of Authority on Perceived Trustworthiness and Reliance in Human-AI Teams Master Thesis
Klibingat, Nadine
February 2022 -
Does the Rate of Change Matter? The Effects of Changing Market Sentiment and Expected Volatility During the COVID-19 Pandemic on the Payment Mix in M&A and Market Reaction Master Thesis
van Wandelen, Constantijn
February 2022 -
The Impact of Communication Tools on Consumer Acceptance: Empirical Evidence From the Cultured Meat Industry Master Thesis
Vogler, Robin
February 2022 -
Green Food Price Index, A Novel Metric to aid a Nation’s Transition Towards a Green Economy? A New Zealand Case Study. Master Thesis
de Vries, Marcel
February 2022