Media & Business
Collection
Collection
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To what extent does the consumption of National and International Media relate to the development of National, Foreign and Global Identities and how is the development affected by Intercultural Competence? Master Thesis
Teschner, Rebecca
June 2020 -
Do you speak Generation Z? A qualitative study on how the youngest generation is contextualized in modern mediated society through business perspective. Master Thesis
Tiaka, Evangelia
June 2020 -
From Emotional Appeals to Brand Attitudes: Investigating the Role of Persuasion Knowledge Master Thesis
Tomuţ Popa, Ioana
June 2020 -
“It’s All Greek to Me”: A qualitative approach to Netflix’s Brand in Greece Master Thesis
Vasileiou, Mariniki
June 2020 -
How Brands Become Activists A critical analysis of Brand Activism Master Thesis
Vink, Noah
June 2020 -
Representations of masculinity in Tesla´s consumer stories A multimodal critical discourse analysis Master Thesis
Vivi, Matteo
June 2020 -
Data Breach Crisis The impact of crisis type, pre-crisis reputation, and crisis response strategy on perception on organizations Master Thesis
Vollebregt, Charlotte
June 2020 -
We need to go deeper: A visual analysis on how the personal care industry uses sex and sex appeals in advertising between 2010 – 2019 to attract its audience Master Thesis
Vũ, Khoi
June 2020