https://thesis.eur.nl/col/5022/ List of Publications en https://thesis.eur.nl/pub/18588/ Mon, 03 Dec 2012 00:00:01 GMT <div>Weiden, D. van der (David)</div> The Dutch floricultural industry, similar to the aggregate economy, relies on (re)exporting activities and represents the trading ‘hub’ within Europe. Based on this notion, the thesis examines whether business cycle(s) are detectable within the Dutch floriculture and subsequently if the structure is comparable with the Dutch business cycle. Using an autoregressive model with harmonic regressors, for both time series, business cycles are detected. The business cycles of both categories match. Interestingly, the business cycle structure clusters around the start of the Fibonacci sequence 1, 2, 3, 5 and 8 years. Finally, based on these findings, out-of-sample forecasts are generated for the Dutch floricultural industry till 2020. https://thesis.eur.nl/pub/53866/ Tue, 16 Jul 2019 00:00:01 GMT <div>Turco, T.L.</div> https://thesis.eur.nl/pub/53968/ Tue, 16 Jul 2019 00:00:01 GMT <div>Killeen, E.D.H.</div> https://thesis.eur.nl/pub/47980/ Mon, 29 Jul 2019 00:00:01 GMT <div>Kamp, R.M.</div> Companies are investing more and more into cookies and other data retrieving methods. This data is used to target consumers specifically to their interests. With as a main goal: creating a desire to purchase their good/service. How do companies create this desire? How can they maximize such a desire? Looking at consumer behavior and the usage of manipulation tactics might give the solutions. https://thesis.eur.nl/pub/53948/ Tue, 13 Aug 2019 00:00:01 GMT <div>Meeuwis, L.G.M.</div> https://thesis.eur.nl/pub/53910/ Thu, 15 Aug 2019 00:00:01 GMT <div>Verweij, F.</div> https://thesis.eur.nl/pub/47898/ Tue, 20 Aug 2019 00:00:01 GMT <div>Krug, A.F.G.</div> This dissertation discusses novel digital marketing concepts which have revolutionized and transformed marketing. The most pertinent concept of this dissertation is search engine optimization (SEO), which consists of methods that when applied, idealizes a website with respect to search engine algorithms. When you search for something online, a search engine such as Google produces a search results page, of websites, in a ranked order. If you are a salesperson, you want your website to rank first on the results page when someone makes a search related to the product or service you are offering. The extent to which one is successful in achieving this, depends on one’s ability to apply the techniques discussed in this dissertation. The structure of the dissertation is based on ideas, which have been broken down into a descriptive set of search engine optimizing steps, available to website designers. For that reason, this dissertation may be perceived as a guide for an entrepreneur who intends to create a digital marketing platform for a product or service. Included, is a discussion of the risks and opportunities that together form of the implications of these digital marketing developments. https://thesis.eur.nl/pub/53958/ Wed, 21 Aug 2019 00:00:01 GMT <div>Leonhart, M.</div> https://thesis.eur.nl/pub/51126/ Thu, 22 Aug 2019 00:00:01 GMT <div>Dijkman, B.N. van (Bjorn)</div> Named Entity Recognition (NER) is a sub-task of information extraction in which named entities are classified in unstructured text, typically including the names of people, organizations, locations and quantities. In this research, NER is applied to data science job descriptions collected from indeed.com with the goal of extracting the programming skills an applicant needs, which spoken languages are required, how much experience is asked for and if any educational background is preferred. Different Long Short Term Memory (LSTM) methods and a Conditional Random Field (CRF) are compared to each other. Although LSTM models have theoretical advantages over CRF models due to their ability to capture long term dependencies within a sentence, the CRF model obtains the highest overall accuracy with a F1-score of 0.86. The high F1-score for CRFs can partly be attributed to its ability to classify multi-token chunks well, which are entities that consist of more than one word. The methods are compared on different subsets of the data, and this research shows that LSTM based methods need more data to perform well. https://thesis.eur.nl/pub/53933/ Thu, 22 Aug 2019 00:00:01 GMT <div>Bos, A.</div> https://thesis.eur.nl/pub/49994/ Thu, 22 Aug 2019 00:00:01 GMT <div>Parekh, A.</div> The cumulative value of the Top 100 most valuable global brands in 2018 stands at a staggering $4.4 trillion. Brands are very powerful influencers and have a significant impact on the decision-making of consumers when purchasing goods and services, to the extent that consumers oftentimes would prefer the product of a specific brand from amongst a selection of almost identical products. Taking into consideration the value of marketing and brand perceptions especially in a competitive consumer goods industry, this thesis attempted to evaluate the influence of brands on product preferences for colas. An experiment was conducted with 29 participants using 3 brands of colas; Coca-Cola, Pepsi and AH Cola; the experiment consisted of three sections, memory recollection survey method, blind taste testing and revealed taste testing. The thesis also conducted additional tests on willingness to switch and elements of advertisements influencing sales. This thesis concluded that the ratings consumers gave to the different elements of taste did not significantly change over the three consumption scenarios, i.e. perceptive, blind taste test and revealed taste tests. This shows that taste does not seem to be the key driver in influencing perceptions and preferences of consumers with availability & convenience and branding taking first and second place respectively for the main drivers as seen from this test. This paper also rejected the “Pepsi Paradox” along with claims that Cola brands have successfully built a highly positive perception of the experience of consuming cola regardless of brand using convincing marketing strategies and campaigns. https://thesis.eur.nl/pub/53855/ Tue, 27 Aug 2019 00:00:01 GMT <div>Bastianello, M.</div> https://thesis.eur.nl/pub/53902/ Tue, 27 Aug 2019 00:00:01 GMT <div>Waard, E.J. de</div> https://thesis.eur.nl/pub/53888/ Wed, 28 Aug 2019 00:00:01 GMT <div>Hoogesteger, K.L.B.</div> https://thesis.eur.nl/pub/53856/ Fri, 30 Aug 2019 00:00:01 GMT <div>Mendez Serrano, A.S.</div> https://thesis.eur.nl/pub/50087/ Fri, 30 Aug 2019 00:00:01 GMT <div>Birgitta Anggitan Puspa, .</div> The study aims to reveal Indonesian consumers’ preferences towards packaging products, such as a carrier bag and water bottle. It could be done by analysing the consumers’ valuation of product attributes. Consumers are asked to choose a bundle of product attributes, which they value to have the highest utility. In addition, this study applies a qualitative method of in-depth interview and a quantitative method by distributing a questionnaire with a discrete choice experiment. There are five eco-friendly product attributes for packaging product, functional performance and quality, economic costs, environmentally friendly feature, hedonic or emotional appeal and convenient. Given the result for a carrier bag, the product attributes which have a significant influence in determining preferences are functional performance and quality, economic costs, environmentally friendly feature, and convenient. However, for a water bottle, only functional performance and quality does not become statistically significant towards consumer preferences. Aside from that, the level of education and level of income does not have any significant effect on consumer choices towards both packaging products. This research also analyses the level of awareness and interest of Indonesian consumers towards eco-friendly packaging products through a Likert scale and interview. From the result of the study, it is found that most of Indonesia customer have a high awareness of the environment and interest in purchasing packaging products. The purpose of the study is to give insights for manufacturers for creating alternative products to replace the use of single-use plastics packaging products that are proven to be harmful to the environment. At the end of this research, directions for further research are provided in order to continue the development of the study in this area. https://thesis.eur.nl/pub/51166/ Tue, 03 Sep 2019 00:00:01 GMT <div>Bundhun, M. (Manish)</div> https://thesis.eur.nl/pub/51160/ Mon, 09 Sep 2019 00:00:01 GMT <div>Gulati, M. (Mehak)</div> https://thesis.eur.nl/pub/51137/ Thu, 19 Sep 2019 00:00:01 GMT <div>Dekkers, S.C.W.</div> https://thesis.eur.nl/pub/51162/ Tue, 24 Sep 2019 00:00:01 GMT <div>Madacsi, A. (Adam)</div>