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The role of advertising appeals on consumers' purchase intention for sustainable clothes: the mediating role of environmental attitude. Master Thesis
van Straalen, Emma
January 2023 -
Too far to feel guilty? How psychological distance moderates the effect of message framing on donation intentions through guilt and perceived impact Master Thesis
Berkhof, Amani
January 2023 -
A New Era for Beauty: Customized and Personalized Cosmetics Master Thesis
van Oort, Anne
December 2022 -
Virtual Influencers: Failing the Ultimate Test of Humanity? An Analysis of the Effectiveness of Virtual and Human Influencers on Purchase Intention. Master Thesis
Leenart, Lisanne
November 2022 -
Understanding Consumer Preferences with New Technologies: Web Eye Tracking, Mouse Tracking and Adaptive Tasks Master Thesis
Feng, Sonia
November 2022 -
Advertisement comfort observed through all personality traits. Master Thesis
Boeren, Laurens
November 2022 -
Obedience to Algorithm Master Thesis
Liu, Ziwei
November 2022 -
Sustainable Fashion Marketing: The Impact of Instagram Advertisements on Young Costumers’ Attitudes and Purchase Intention Towards Downcycled and Upcycled Fashion Master Thesis
Soffiati, Fabiola
September 2022