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Exploring the moderating role of corporate familiarity on the relationship between the valence of online reviews and consumers’ perceived corporate reputation Master Thesis
Julve Garcia, Francisco Javier
July 2020 -
Nudging consumers towards organic food alternatives in online supermarkets Master Thesis
Wnorowski, Mateusz
July 2020 -
Risk perception as viewed by consumers: cosmetic surgery advertisements on social media Master Thesis
Wang, Wendy
July 2020 -
The influence of brand credibility on the customer's digital footprint in the context of medical platforms Master Thesis
Spaargaren, Elsemieke
July 2020 -
Context Matters: The Interplay Between Publisher and Advertiser Trust in Consumer Responses to Online Behavioral Advertising Master Thesis
Geerts, Niels
July 2020 -
Walking the Talk to Induce Pro-Environmental Behavior Intent Master Thesis
Dovgal, Anna
July 2020 -
Are Men really less Environmentally Concerned? The Role of Gender Identity Threat Master Thesis
Maas, Mark
July 2020 -
The Role of Emotional Intelligence in Advertising Effectiveness Master Thesis
Reljic, Aina
July 2020