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Framing Messages and Focusing on Health Outcomes Master Thesis
Janssen, Eefje
July 2017 -
The Influence of Online Word of Mouth on the brand image formation process for unknown companies Master Thesis
Jaspal, Shivani
July 2017 -
Social media marketing beyond lead generation: Implications for business-to-business companies Master Thesis
Lee, Julie
July 2017 -
The influence of greenwash on perceptions of green products among three generations of consumers Master Thesis
Eliasberg, Raizel
July 2017 -
The Roles of Identity, Gender Identity and Gender Image in a Digital World Master Thesis
Kong, Alicia
July 2017 -
I owe it to my followers. Drivers of perfectionistic self-presentation on Instagram and its relationship to brand interaction Master Thesis
Perera Martinez, Sofia
July 2017 -
Do we buy from dark clowns? Master Thesis
Verleger, Nora
July 2017 -
Decision fatigue: A study of consideration set size and deferral as indicators of choice and information overload in online environments Master Thesis
Alatis, Elaine
July 2017