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Examining the Effect of Nudges on Consumers’ Choice for Delivery Method Master Thesis
Steenbakkers, Anna
July 2024 -
From Gram to Groove: deciphering music festival vibes on social media for ticket triumph Master Thesis
Puşcaş, Corina
July 2024 -
Emotional bonds and rational transactions: corporate branding in B2B banking Master Thesis
van Bergen, Sophie
July 2024 -
Decoding Emotions: Exploring the Influence of Unapologetic Self-Deprecating Humor Advertising on Facial Expressions Master Thesis
Zedda, Francesca Anna
July 2024 -
The Influence of Gender and Product Type on Economic Negotiations in the Second-hand Market Master Thesis
Hendriks, Julia
July 2024 -
Influencing Sustainable Choices: The Dynamics Of Social Comparison And Preference Falsification Master Thesis
Borsboom, Emiel
July 2024 -
Pun-der the Influence: The Mediating Role of Emotions on the Relationship between Pun Usage and Ad Effectiveness Master Thesis
Vijay, Aditi
July 2024 -
Beyond the Palette: Exploring the Impact of Warm vs. Cool Color Combinations in Advertisements on Emotional Engagement and Advertising Effectiveness through Facial Recognition Analysis Master Thesis
Jong, Rouissa
July 2024