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How does the level of emphasis on green attributes through explicit and implicit green appeal associated with the green product category influence consumers' performance expectancy? Master Thesis
Park, Chang Ho
September 2023 -
The Effects of Beauty Face Filters and Storytelling in TikTok Beauty Videos on Consumers’ Perceptions of Influencers and Brand Attitudes Master Thesis
Poot, Fleur Poot
September 2023 -
The implications of sustainable customization on product perceptions. A moderation analysis of argument quality in the fashion industry Master Thesis
Marin, Elena
September 2023 -
Arousal in sports marketing: the effect of arousal state and emotional appeals on purchase intention Master Thesis
van Beest, Raoul
August 2023 -
What is Wrong and What is Right? Ethical Evaluations of Personal Data Use in E-commerce: A Comparison between Passive and Active Data among Adults in the Netherlands Master Thesis
Goudriaan, Marieke
August 2023 -
Investigating the Persuasiveness and Impact of Green Advertisements Attributes on Consumer Behaviour toward Organic Eggs Master Thesis
Pandya, Aashna Jayesh
August 2023 -
From Binary to Prose: Examining the Influence of ChatGPT and Task Type on Writing Task Satisfaction Master Thesis
Bindels, Paul
August 2023 -
AI-Based Recommender Systems: How Does AI Affect Our Experience Master Thesis
Benenga, Jelle
August 2023