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To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations. Master Thesis
van Holten Charria, Lucca
September 2022 -
When more is more: The effect of mixed appeals on donation behavior in charity advertising Master Thesis
Kok, Mariska
September 2022 -
Are we telling people what they need to know? Exploring Message Framing of Consumption Risks to Promote Behavioural Intention Master Thesis
Lucas, Floor
September 2022 -
It’s a Wrap! How shared personalized versus customized content influence the signal receivers’ sharing intention Master Thesis
Civaner, Ceren
August 2022 -
Using web eye-tracking to measure the established effects of varying information search strategies on intertemporal preferences Master Thesis
el Hage, Ayrton Stefan Omar
August 2022 -
Exploring the attitudes – behaviour gap and how evaluative conditioning influences it in the sustainable fashion industry Master Thesis
Tanji, Meryem
August 2022 -
The Effect of Advertising Sustainability on Purchase Intention: A Moderated Mediation Analysis Master Thesis
Chen, Han Xiang
August 2022 -
The impact of Self-Gift Marketing Messages on Willingness-to-Buy and the moderating roles of both Impulse Buying Tendency and Material (vs. Non-Material) aspect of the Self-Gift. Master Thesis
Moreau, Elisa
August 2022