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The Effects of Different Reward types ‘Free Products’, ‘Discounts’, ‘No rewards’ and their Conditionality on Emotions ‘Gratitude’ and ‘Greed’ and Purchase Intentions Master Thesis
Maissan, Annelotte
July 2022 -
NFT as a badge for owning authentic luxury goods: The effect of consumption mode and proof of ownership on perceived symbolic value of luxury brands Master Thesis
Bode, Alessia
July 2022 -
Recommendation checkboxes, the universal language to influence purchase intentions Master Thesis
de Wit, Richard
July 2022 -
Can review writing influence your attitude? Investigating influences of review writing and impression management on the author’s attitude towards positive experiences. Master Thesis
Van Rompuy, Alex
July 2022 -
A good sketch is better than a long speech: The effect of visual information in eWOM messages on purchase intentions Master Thesis
de Ruijter, Esmée
July 2022 -
The effectiveness of creative commercials of hedonic and utilitarian products Master Thesis
Prins, Kirsten
July 2022 -
Creative advertising: is it necessary for all products? Master Thesis
Szwech, Zofia
July 2022 -
The Role of Creativity in marketing: A necessity or just a nice to have? Master Thesis
Scholtens, Naut
July 2022