Marketing Management https://thesis.eur.nl/col/6000/ List of Publications en Effects of selling national brands at discounters https://thesis.eur.nl/pub/26574/ Thu, 04 Jun 2009 00:00:01 GMT <div>Maat, M.</div> Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products https://thesis.eur.nl/pub/26391/ Thu, 11 Jun 2009 00:00:01 GMT <div>Waanders, N.J. </div> The impact of negative reviews on our buying intention https://thesis.eur.nl/pub/26523/ Tue, 16 Jun 2009 00:00:01 GMT <div>Moti, M.</div> A conceptual model https://thesis.eur.nl/pub/25249/ Wed, 17 Jun 2009 00:00:01 GMT <div>Baars, D.J.</div> Truth and lies in appearance related conversations by teenagers https://thesis.eur.nl/pub/26540/ Wed, 17 Jun 2009 00:00:01 GMT <div>Yigit, F.</div> The effects of individual differences on ingratiation and reciprocal influence tactics https://thesis.eur.nl/pub/27184/ Wed, 17 Jun 2009 00:00:01 GMT <div>Heijer, C.M. den</div> Does it matter what gift you get? https://thesis.eur.nl/pub/26246/ Thu, 18 Jun 2009 00:00:01 GMT <div>Meggelen, S. van</div> Sport sponsorship response for international small-scale sports events in the Netherlands https://thesis.eur.nl/pub/27116/ Thu, 18 Jun 2009 00:00:01 GMT <div>Koolen, R.C.G.</div> Search engine marketing https://thesis.eur.nl/pub/26838/ Fri, 19 Jun 2009 00:00:01 GMT <div>Knook, N.L.</div> Determinants of itinerary choice in online distribution channels https://thesis.eur.nl/pub/26468/ Tue, 23 Jun 2009 00:00:01 GMT <div>Goedhart, M.R.</div> The characteristics and functioning of brand ambassadors in the world of golf https://thesis.eur.nl/pub/27084/ Tue, 23 Jun 2009 00:00:01 GMT <div>Bakker, B.</div> The influence of a brand extension on the perceived brand essence https://thesis.eur.nl/pub/26155/ Wed, 24 Jun 2009 00:00:01 GMT <div>Breukelen, G. van</div> Company response to WOM https://thesis.eur.nl/pub/26478/ Wed, 24 Jun 2009 00:00:01 GMT <div>Duits, P.</div> Shopping pleasantness https://thesis.eur.nl/pub/26800/ Wed, 24 Jun 2009 00:00:01 GMT <div>Kornet, J.M.</div> Online leaflets, a useful advertising medium? https://thesis.eur.nl/pub/23995/ Wed, 24 Jun 2009 00:00:01 GMT <div>Tiellemans, J.J.W.</div> Musical congruency in TV commercials https://thesis.eur.nl/pub/24976/ Thu, 25 Jun 2009 00:00:01 GMT <div>Bouma, L.</div> Jan, when are we going to watch Dostana? https://thesis.eur.nl/pub/25644/ Thu, 25 Jun 2009 00:00:01 GMT <div>Jadoenath, S.A.</div> The variety and arrangement of the flower assortment in a supermarket https://thesis.eur.nl/pub/26462/ Thu, 25 Jun 2009 00:00:01 GMT <div>Hordijk, W.T.</div> Phonetic symbolism and the implications for brand names https://thesis.eur.nl/pub/26495/ Thu, 25 Jun 2009 00:00:01 GMT <div>Bouritius, A.M.L.</div> How to create customer value for an internet retailer versus traditional retailer versus multi-channel retailer https://thesis.eur.nl/pub/26637/ Thu, 25 Jun 2009 00:00:01 GMT <div>Kos, D.</div>