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The effects of the psychological distance of donation methods and the motivation to donate on the amount donated and the willingness to make a repeat donation Master Thesis
van Hoogdalem, Floris
July 2021 -
Role of disgust in influencing consumers’ purchase intention of biodegradable shopping bags Master Thesis
Sinha, Richa
July 2021 -
The Impact of Advertising on Mental Availability and Purchase Intention Master Thesis
van Helbergen, Philine
July 2021 -
The influence of context effects in the pricing of premium private labels and its consequences on performance Master Thesis
de Groot, Leon
July 2021 -
Can sustainable marketing make consumers feel free? The research on assertive messages, freedom appeals, and consumer reactance Master Thesis
Hu, Ying
July 2021 -
Making healthy food choices: the influence of activity tracker information and consumer mood Master Thesis
Nederhof, Samira
July 2021 -
For-profit or for-social good: The difference in consumer evaluations of commercial-driven versus altruistic-driven native advertisements Master Thesis
Noordam, Maura
July 2021 -
Changing the size stigma: The effect of displaying curvy fashion models on consumers’ advertising attitude. Master Thesis
de Koning, Britt
June 2021