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Frugal Innovation and Sustainability in Developing Market Firms: How do they create Sustainable Value? Master Thesis
Batovska, Patrícia
February 2024 -
Uncovering how an NFT influences the Perceived Customer Value of the Physical Luxury Product it is linked to. Insights from an Experimental Survey and Interviews Master Thesis
de Wit, Thomas
February 2024 -
The Nutri-Score Meets the Nutrition Claims: A Study on Their Interactive Effect on Consumers’ Perceived Healthiness of Food Products Master Thesis
Ferrero, Emma
February 2024 -
Front vs back of package: Perceived healthiness of food Master Thesis
Franssen, Lisa
February 2024 -
Artificial Intelligence and Luxury Fashion Design: Exploring the Dynamics of Consumer Perception Master Thesis
Gouet, Anna
February 2024 -
The Interplay of Typicality and Cultural Product Success: A Novel Approach Using Natural Language Processing Master Thesis
Özyar, Kayra
February 2024 -
The Impact of Corporate Accelerators on Incumbent Firms Master Thesis
Scheper, Anne-Floor
February 2024 -
Navigating the Shadows: Unravelling Sustainable Entrepreneurship Amidst Environmental Complexity Master Thesis
Weterings, Lonneke
February 2024