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Teaser Campaigns on Social Media: How Does Ad-message Type Information, Over Time, Influence E-WOM and Ad-evoked Thoughts? Master Thesis
Peperkamp, Anne
February 2019 -
The Effect of Cultural Distance on Financial Performance in M&As Master Thesis
Malhotra, Arjun
February 2019 -
Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior? Master Thesis
Fleskens, Cyrille
February 2019 -
When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude Master Thesis
Grohn, Jamie
February 2019 -
Cross-cultural differences in the effectiveness of social media teaser ads Master Thesis
Pellegrino, Anna
February 2019 -
Extraversion and Happiness at Work Master Thesis
van Noord, Marloes
January 2019 -
Effects of Board Diversity on M&A Performance Master Thesis
Cortesi, Ariella
January 2019 -
Online Food Retailing (OFR) in Germany: How to convince the German consumer? Consumer’s awareness and their perceived value regarding the OFR market Master Thesis
Tulsyan, Ayoni
January 2019