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Choice of Cause in Cause-Related Marketing: How Consumer-Related Attributes and CSR Engagement Determine Campaign Effectiveness Master Thesis
Simmons, Lilly
April 2022 -
Green savior or greenwashing? Understanding how firms’ environmental performance and communication influence consumers’ brand attitude through an attribution theory perspective Master Thesis
Cittadin, Benedetta
March 2022 -
Motivations of Participation in Brand and Branded Communities Master Thesis
Thissen, Dylan
February 2022 -
Managing human capital: How HR communication and partnership relate to managers’ accountability for implementing HR practices Master Thesis
Haug, Felicia
February 2022 -
Holding back on banking: How are service-related factors affecting consumer perceptions and intention to start accounts with values-based sustainable banks in the Netherlands? Master Thesis
Colthurst, Kathleen
February 2022 -
The human side of post-merger integration: integrating consultancy frameworks and the scholarly literature Master Thesis
van Sabben, Tobias
January 2022 -
In the eye of the beholder: A study on peer acceptance of intuition in strategic decision-making processes Master Thesis
van der Plas, Laura
October 2021 -
Cross-Cultural Distinctions in Branded App Usage and Effects on Brand Equity Translation Master Thesis
Chang, Janice
October 2021