GBM; Nielsen; NBA; Diminishing returns
Bouman, P.C.
hdl.handle.net/2105/55703
Econometrie
Erasmus School of Economics

Janssen, N.J.A. (2021, January 20). Constraining non-parametric models to obtain media effect curves that adhere to the diminishing returns principle. Econometrie. Retrieved from http://hdl.handle.net/2105/55703