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Electronic word-of-mouth on Facebook Why do consumers check-in at businesses? Master Thesis
Mihaylova, M.P.
September 2014 -
Brand stretching: the effects of consecutive brand extension Master Thesis
Diamantis, G.
September 2014 -
When is pay for luck asymmetry more pronounced Master Thesis
Manuputty, J.J.
September 2014 -
How to become smarter in hiring salespeople The importance of industry experience Master Thesis
Giannou, S.
September 2014 -
What are your employees promoting? Managing consistency in marketing communications through alignment of organisational identity and core company values Master Thesis
Veselinova, G.P.
September 2014 -
Determinants of the capital structure Master Thesis
Rigault, M.C.
September 2014 -
What influences social coupon consumers’ willingness to pay the full non-discounted price on a future purchase Master Thesis
Lit, Y.
September 2014 -
Effect of shame and guilt appeals in green advertising for different product categories Master Thesis
Hortensius, S.C.
September 2014