Sustainable Performance Improvement

This paper ranks a set of 100 consumer product companies on the basis of Sustainable Performance Improvement ( SPI). SPI is measured by three financial measures and a sustainability measure. The list produces a top 10 and a bottom 10, the prior being identified as the next generation of top consumer product companies. Four variables – Geographical presence, emerging market presence, social media activity and average salary – are used to try and identify the reasons these companies vary in rank. Top 10 and the bottom 10 averages are compared and a number of results provide interesting insights. What is found is that high SPI firms are more geographically spread, have lower emerging market presence and have greater social media activity levels. Average salary has no influence on SPI levels. A range of future studies and implications are also discussed