-
The influence of logo size on the perception of brand authenticity in the luxury fashion segment Master Thesis
Kramers, M.L.E.
September 2013 -
The effect of the brand endorsement branding strategy on consumers’ brand perceptions Master Thesis
Cornelis, A.H.
September 2013 -
How are influencing techniques, used by the consultant in the client-consultant interaction, experienced by the client towards forming a sustainable relationship? Insights in IT consultancy Master Thesis
Veluw, T. van
September 2013 -
Turning tradition on its head: what’s the risk of changing a brand’s essence? an analysis of empirical findings related to the role of essence in brand (re)positioning strategies : the case of Coca-Cola Master Thesis
Burghardt, L.
September 2013 -
The effect of funder comments on crowdfunding success An experimental and an exploratory study on the effect of comment valence and volume on donation behaviour in crowdfunding Master Thesis
Montesant, R.R.
September 2013 -
Goodwill impairment A study of the link between discount rates and the materiality of goodwill Master Thesis
Visser, J.
September 2013 -
Newness in nascent entrepreneurship The importance of being innovative Master Thesis
Verweij, M.G.
September 2013 -
ADOPTIE VAN MANAGEMENTINNOVATIE ALS EEN PROCES VAN STRATEGISCHE VERNIEUWING Master Thesis
Kees Nouws
September 2013