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Marketing placebo effects The impact of packaging color appropriateness on perceived and objective product quality and the moderating effect of involvement Master Thesis
Scheithauer, K.P.
February 2015 -
Cradle to cradle Driving change in the Brazilian gypsum industry Master Thesis
Redolfi, F.
February 2015 -
Placebo effects in the quality perception of sales channels Master Thesis
Hilger, F.
February 2015 -
Exploring and evaluating factors related to standards consortium survival in high tech industries Master Thesis
Kamps, X.
February 2015 -
Mergers and market environment Master Thesis
Hlatky, F.
February 2015 -
Bank stress tests and the north-south disparity in Europe Master Thesis
Waldstein-Wartenberg, V.C.
February 2015 -
The impact of bootstrapping activities on business model innovation Master Thesis
Post, M.C.J. van der
February 2015 -
Evidence on the consolidation wave of the brewery industry and value creation from cross-border M&A A comparison with the food & kindred market with an emphasis on the role of frontier markets Master Thesis
Druten, R.S.M. van
February 2015