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The differential impact of self discrepancies on compensatory consumption Master Thesis
Berrens, T.
July 2015 -
Introducing a diverse brand extension by staying true to the brand’s authentic core Master Thesis
Spies, L.
July 2015 -
Brand personality: an important factor in determining how to reward your consumers Master Thesis
Brouwer, C.M.A.A.
July 2015 -
Incorporation of risk management strategies in the design of the supply chain how to build a resilient and efficient supply chain Master Thesis
Dimitriou, P.
July 2015 -
Can a brand's heritage turn into a liability when extending to a very different product category? Master Thesis
Piotrowska, A.
July 2015 -
Improving consumer self-control consciously counteracting subconscious influences Master Thesis
Rakel, L.
July 2015 -
Cross-listings in the US, UK and Germany: does legal bonding explain changes in analyst coverage of cross-listed firms? Master Thesis
Spohr, A.H.
July 2015 -
Compensatory consumption: the influence of implicit self-theories and product benefits on the response to personal threats Master Thesis
Verpals, C.C.
July 2015