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Creative Briefs in Advertising: A blessing and a curse How creative briefs are used as faciliatory tools in the Dutch advertising industry Master Thesis
Onink, Hugo
July 2021 -
I want to be you(r friend): An investigation of the effects of an individual’s gendered personality on their relationships with characters in TV series Master Thesis
Vliet, Esther van der
July 2021 -
Film festivals’ adaptation to the online space: Conceptualizing the strategy to engage online audiences Master Thesis
Masó I Esteba, Mireia
July 2021 -
Racial discrimination on online second-hand shopping platforms: An Experimental Study on the Influence of Skin Colour on Consumer Interaction Master Thesis
Beek, Sylvana van
July 2021 -
The secret recipe of local television: A study into the audience perception of multiple adaptations of the Bake Off format Master Thesis
Rooyen, Geerte van
July 2021 -
Skincare for real men: A qualitative study of masculinity construction in Grooming advertising Master Thesis
Barrera Tapia, Cinthya
July 2021 -
“Nut Milk is Not Milk”: A Multimodal Critical Discourse Analysis of Plant-Based Dairy Alternatives Advertising in Europe and North America Master Thesis
Dunker, Allison
July 2021 -
The effect of employees’ hierarchical position and the type of social networking site on outsiders’ social evaluation of employees who engaged in online ambassadorship for a criticised organisation. A quantitative study. Master Thesis
Kaiser, Lara
July 2021