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Employees’ online presence as ambassador: How an organizational transgression can influence employee’s reputation Master Thesis
Pattianakotta, Jemima
July 2021 -
Consumers' social media responses to the greenwashing of fashion industries: A quantitative research on how social media behavior is influenced by greenwashing and trust Master Thesis
Giannaki, Christina
July 2021 -
Platformisation and the Indian news media: A qualitative exploration of Indian journalists’ perception on platformisation with respect to news production and distribution practices Master Thesis
Pereira, Divina
July 2021 -
A Marketing Utopia: Why brand managers are reenvisioning the world through activism Master Thesis
Kleine Deters, Babette
July 2021 -
How does consumers’ understanding of CSR influence their sustainable consumption behaviour during the COVID-19 pandemic in China? Focus on Chinese e-commerce companies Master Thesis
Tao, Ran
July 2021 -
The Perceived Identities and Strategies of M-pop in the Journey of Internationalization Master Thesis
Li, Xinyu
July 2021 -
Retroactive Nostalgia in the Nintendo Fandom: A qualitative interview study on the three motivations to develop nostalgia Master Thesis
Varga, Berci
July 2021 -
“Take Back Control. Make America Great Again.” How the Vote Leave and the Trump 2016 campaigns persuaded voters. Master Thesis
Abdelfattah Ismaiel Abdelfattah Ali, Abdelfattah
July 2021