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Does the type of online advertisement matter? Outcomes of advertising and brand perception of traditional, side banner, product placement and influencer advertisements. Master Thesis
Ochoa Ferrazzini, Maged
June 2020 -
Pioneering in the new omnichannel environment How beauty brands differentiate themselves with cross-channel synergies Master Thesis
Oorsouw, Lonneke van
June 2020 -
The impact of the use of gamification in Corporate Social Responsibility communication on Millennials Master Thesis
Pagani, Maria
June 2020 -
Media Diplomacy in News Coverage of the Crimean Crisis by British and Chinese State-owned Media Outlets in 2014-2015 Master Thesis
Paičiūtė, Heda
June 2020 -
The implementation of Learning Principles in God of War An auto-ethnography on how entertainment and education can be combined Master Thesis
Pellencau, Jordin
June 2020 -
‘Streaming wars’ - how major subscription video on demand services use social media to keep us watching more A qualitative content analysis of Netflix, Hulu, and Amazon Prime Video Instagram accounts Master Thesis
Petronytė, Gerda
June 2020 -
‘’Doing well by doing good’’ How businesses use social issues as marketing tool Master Thesis
Poel, Caspar van de
June 2020 -
Where to next: The role of social media in Greek consumers’ decision-making process regarding traveling plans. Master Thesis
Popoli, Foteini
June 2020