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The Impact of Cultural Capital, Brand Knowledge and Brand Engagement on Brand Attitude for Facebook Users - The case of music festival pages on Facebook Master Thesis
Amber Kooijman
June 2018 -
The influence of the popularity of an unboxing video on the perceived credibility of the source, the perceived usefulness of the information and the purchase intention Master Thesis
Panagiotis Tzeremes
June 2018 -
CSR Communication in the Digital Age - Investigating the Strategic Utilization of Social Media in the Social Enterprise Sector Master Thesis
Simona Angelova
June 2018 -
Video Game Critics on YouTube - Exploring the professionalism of video game reviews on YouTube Master Thesis
Zino Duyvestijn
June 2018 -
Co-innovating the generative future - How media organizations can sustain a competitive advantage in the dynamic digital media landscape Master Thesis
Alexander Baanen
June 2018 -
The case of gender diversity in the Dutch workforce - From the perspective of women professionals Master Thesis
Laura Reijm
June 2018 -
Refugees in the Digital Age: Investigating Refugees’ Perceptions regarding Digital Privacy on Social Media Platforms Master Thesis
Ilias Athanasiadis
June 2018 -
Unraveling plot-based native advertising: Is it overpraised? - A quantitative study on Chinese consumers’ responses to plot-based native advertisements Master Thesis
Qing Ni
June 2018