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Transmedia Narratives in Advertising An analysis of the Marvel Cinematic Universe Master Thesis
L. Farooqui
June 2019 -
“OMG. That’s so gay!” A qualitative analysis of people’s perception of homoeroticism in advertising depending on their sexual orientation. Master Thesis
F. Marie-Dabin
June 2019 -
DETERMINISM OF INNOVATION A qualitative study of digital innovation and data innovation within the Dutch public service broadcasting landscape Master Thesis
M. de Jonge
June 2019 -
Smart voice assistant use and emotional attachment on reinforcement of filter bubble phenomenon towards the choice of acceptance of the new content: A quantitative research examining the moderating effects of brand trust and user satisfaction Master Thesis
M. Krupnik and J. Lee
June 2019 -
Whose online reviews to trust? Investigating the effects of source of information and message sidedness on consumer’s purchase intention via message credibility on Weibo Master Thesis
S. Xiao
June 2019 -
June 2019
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Making Consumers Switch: Not as Easy as It Seems? The Effects of Brand Preference and Resistance to Advertising on Consumers’ Attitudes and Behaviour Master Thesis
C. van Niekerk
June 2019 -
WHO ARE YOU IN AZEROTH? A qualitative study of player motivations behind character creation in the MMORPG World of Warcraft Master Thesis
N. Vermeulen
June 2019