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“Oh my god, it moves!” A qualitative analysis of how millennials experience conversational agents of financial institutions. Master Thesis
Gunansh Singh
June 2021 -
Digitalization in the luxury fashion industry. A case study on two major fashion houses and their branding strategies in a suddenly digital landscape Master Thesis
Christine Lieu
June 2021 -
SPONSORED CONTENT ON TIKTOK. A content analysis exploration Master Thesis
Mona Salpetrier
June 2021 -
Brand personality of sports brands on Instagram and TikTok A mixed-method approach examining the relationship between brand personality on social media and the consumer perception Master Thesis
Manon Derks
June 2021 -
COMMUNICATION AND LEADERSHIP FOR CORPORATE SOCIAL RESPONSIBILITY. A qualitative study on Greek employees’ perception s of the CSR initiatives Master Thesis
Ioannis (Yannis) Sykianakis
June 2021 -
Long Live the Live-Stream: The viability of concert live-streams as a business model. Master Thesis
Djoeke Arianne Spiekhout
June 2021 -
Neuromarketing in Entertainment Media: To what extent does brand placement in the form of product placement and auditory support in film significantly influence brand affiliation? Master Thesis
Esmee van den Brink
June 2021 -
Tinder mediated intimacies, How female international students experience sexuality and intimacy through Tinder. Master Thesis
Laura Mastracchio
June 2021