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The journey’s front runners An investigation into how sportswear retailers employ experience creation strategies to form engaging consumer decision journeys Master Thesis
Hewson, Louis
June 2020 -
Framing of (corporate involvement in) Amsterdam Pride A content analysis of Dutch news media reports Master Thesis
Hoogkamer, Ted
June 2020 -
A ‘dog’s breakfast’ If and how marketers can about-face the ecological paw print consumers leave on the pet food industry Master Thesis
Hoppezak, Priscilla
June 2020 -
Reinventing the in-store customer experience A qualitative case study research on how beauty brands are utilizing digital technologies in brick-and-mortar to create value Master Thesis
Houwers, Anne
June 2020 -
One Identity, Two Storylines The evolution of Apple’s organizational identity in the face of corporate branding through advertisemen Master Thesis
Huijstee, Maartje van
June 2020 -
Digital opportunities or additional barriers? Exploring the experiences of higher educated refugees using social media in their search for adequate employment Master Thesis
Irvine, Kelly
June 2020 -
Latin Music as a Genre in the American Market ‘What are the similarities and differences in the classification of successful music elements in Latin songs of the last decade according to critics and consumers?’ Master Thesis
Jaques Oliveira dos Santos, Nicole and Verboord, M.
June 2020 -
Van mysterieus longvirus naar coronacrisis Simone Jordaans Een kwantitatieve inhoudsanalyse naar de berichtgeving van online nieuwsmedia over het coronavirus. Master Thesis
Jordaans, Simone
June 2020