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The New DIY Musicians as Entrepreneurs in the Digital Age Master Thesis
L. ter Horst
October 2017 -
Corporate Social Responsibility in an Untouched Market Exploring the Identity-CSR fit for the B2B Media Industry Master Thesis
S.J. Oerlemans
October 2017 -
The world of beauty vloggers on YouTube The type of endorser, product placement and its effect on perceived credibility, brand attitude and purchase intention of consumers after watching beauty vlogs on YouTube Master Thesis
E.P. Sokol
October 2017 -
Was this an advertisement? Exploring the effects of intensity of Facebook usage and media literacy on millennials' advertising literacy on Facebook Master Thesis
L. Genc
October 2017 -
‘Follow’ My Constructed Instagram Lifestyle The impression management practices of lifestyle influencers on Instagram Master Thesis
C.E.I. de Beer
October 2017 -
Sustainability is the new black? How are sustainable practices manifested as core part of luxury brand identities? Master Thesis
D.H. Hertlein
October 2017 -
Place as brand Perceptions of place and their role in branding for creative clusters in the Netherlands Master Thesis
I.L. Matei
October 2017 -
Motivation, Growth and Gender in the Dutch Creative Industries - The Multi-Dimensionality of Motivation in Relation to Growth Intentions of Netherlands-based Architects Master Thesis
Natalia Bajczi
October 2017