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THE DEVELOPMENT OF BRAND PREFERENCE. An investigation into how consumers develop preference for beer brands over time Master Thesis
Ruben Bronsink
June 2021 -
The Digital New Museology Framework. A qualitative case study on fulfilling the museum’s societal role in the digital space Master Thesis
Selma Chrifi Alaoui
June 2021 -
Exploring How Consumers Build a Preference for Financial Institution Brands Through the use of Bank Services. An analysis of consumer needs and identities Master Thesis
Patrick de Lange
June 2021 -
A Political World: Brands and the Representation of Migrant Women in Advertising Master Thesis
Zeynep Akın
June 2021 -
A Demand for Corporate Social Responsibility during COVID-19 Pandemic. The Case of Poland Master Thesis
Weronika Reiwer
June 2021 -
Made for Mobile. Exploring the effect of vertical video formats on online public television viewer experience Master Thesis
Derk Molijn
June 2021 -
“One of those brands that are always there”. A qualitative study on brand preference development among young consumers in the casual wear product category Master Thesis
Daria Panchenko
June 2021 -
Creating Responsible Innovation in sub-Saharan Africa’s Digital Agricultural. A Case Study Approach Master Thesis
Diana Fletcher
June 2021