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Lifestyle micro-influencers and the practice of product endorsement on Instagram through the eyes of young female users Master Thesis
Christina Elenopoulou
June 2018 -
“The Experiential True Story” - How Travel Experts Believe Marketers Can Sell to Travellers 2.0 Master Thesis
Rayhaan Imam
June 2018 -
The Effect of Corporate Social Responsibility Communication on Corporate Citizenship, Corporate Reputation & Behavior Intention - Maintaining & Strengthening a Good Corporate Reputation Master Thesis
Tessa van der Horst Jansen
June 2018 -
“Watching toy unboxing videos on YouTube: How Dutch parents portray the experiences of their children” - A Qualitative Research Master Thesis
Tibby van Dijk
June 2018 -
The effects of storytelling and business customer interaction on brand experience. Master Thesis
Sebastiaan Brouwer
June 2018 -
The forms of value creation in music intermediaries - Intermediation and disintermediation in the music industry Master Thesis
Andreas Periklis Metaxas
June 2018 -
Consumers Rate and Review - Something We Hate and Don’t Look Into - Towards understanding the wine industry’s reactions to the consumer use of new media rating platforms Master Thesis
Marie Isabel Schu
June 2018 -
How is the role of the sommelier (re)defined in contemporary times? Master Thesis
Raphaëlle Boyer
June 2018