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“Revolutionizing the beauty industry” - brand image creation through customer engagement in the new media A case study research of a crowdsourcing beauty company Volition Beauty Master Thesis
P. Szalaty
June 2019 -
Travelers Break through the Noise! Brand Identity Expressions through UGC and Young Adults’ Perceptions of the Brand Image of Travel Cybermediaries Master Thesis
E. Aravani
June 2019 -
When Youtube Makes You Feel Bad The impact of emotional valence on video consumption Master Thesis
K. Hussainali
June 2019 -
Redefining Gender as Corporate Social Responsibility: Examining Millennial Perspectives Master Thesis
N. Ramadan
June 2019 -
June 2019
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A cross-cultural comparison of the effectiveness of hunger marketing between the Netherlands and Taiwan: Do scarcity appeals on online e-commerce platforms increase consumers’ purchase intentions? Master Thesis
Y.H. Wu
June 2019 -
How engaged are you with your hotel room? A qualitative analysis of electronic word-of-mouth on the hospitality industry Master Thesis
I. Hajdari
June 2019 -
The effect of emoji on purchase intentions in digital advertising Master Thesis
A. Dmitrieva
June 2019