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Country of Origin Effect on Dutch car market What is, from a consumer perspective, the effect of the “country of origin” (COO) on quality perception, price perception, and purchase intention of cars? Master Thesis
Spiele, L.J.
April 2013 -
Drivers of customer store choice behavior Acquisition and retention of loyal customers Master Thesis
Borsje, Micha
June 2013 -
De webbased determinanten van initieel online vertrouwen Een inventariserende studie Bachelor Thesis
Rooij, W. de
June 2013 -
Assessing a company’s performance with happiness Integrating job engagement into the balanced scorecard Bachelor Thesis
Bissessur, D.A.B.
June 2013 -
Van ‘vind ik leuk’ naar ‘heb ik gekocht’ Kunnen Facebook-pagina’s als commerciële informatiebron gebruikt worden? Bachelor Thesis
Oenema, S.R.
June 2013 -
Getting favorable consumer attitudes by branding via a smartphone application Bachelor Thesis
Zwijnenburg, S.
June 2013 -
“Smart Watches” in Nederland Bachelor Thesis
Grigorian, A.A.
June 2013 -
De Toekomst van Victoria’s Secret in Nederland Bachelor Thesis
Sheikh, R.T.
June 2013