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Find, Buy, See. A decision making study on the effect of online and offline shopping on purchase probability of televisions for maximizers and satisficers Master Thesis
Schouten, T.
August 2014 -
The Effects of Privacy Concern on Mobile Advertising Effectiveness Master Thesis
Mercera, L.
August 2014 -
The effects of financial literacy on Dutch students financial behaviours. Bachelor Thesis
Krüger, M.
August 2014 -
Choice Deferral in the Context of Adding an Inferior Alternative across Different Types of Choice Sets Master Thesis
Ahmad, M.A.
August 2014 -
How does framing influence consumers’ willingness to pay? Master Thesis
Kanaukaite, J.
August 2014 -
It’s all in the lyrics. Text analysis of song lyrics in popular music Master Thesis
Willemse, J.
August 2014 -
Having a Bad Mood? Positive News: This Bad Mood Makes You Choose Good! Master Thesis
Schoenmakers, G.
August 2014 -
Mobile Display Advertising Effectiveness – Research on In-App Ads vs. Mobile Web Ads Master Thesis
Filipov, G.
August 2014