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VIRTUAL WORLD: IMMERSION or AUGMENTATION - A netnographic and empirical research over the impact of trust, identity and technology’s success on the virtual world’s overall success Master Thesis
Pernar, E.
November 2012
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Do Green innovations help companies increase their competitive performance? Application on the U.S. automotive market Master Thesis
Zanev, A.S.
November 2012
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The effect of online consumer reviews on the leading brand of the laptop industry Master Thesis
Karaververis, S.
December 2012
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The effect of consumer expertise on consumer behavioral intentions. The role of Involvement and online consumers’ reviews Master Thesis
Makri, Evangelia.
December 2012
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Slogans and social pressure for healthy food choices A study on the effects of slogans and social pressure on people’s eating behavior Master Thesis
Agterberg, R.S.D.
January 2013
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Social responsibility in the fast food industry Choice based conjoint analysis Master Thesis
Dijkstra, R.A.J.
January 2013
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Exploring the reasons why consumers follow a sports brand on social media and the impact this has on brand commitment Master Thesis
Tilman, B.C.N.
January 2013
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Master’s Thesis Marketing Exploring effects on willingness to buy a new product from a fashion retail store Master Thesis
Sloots, R.B.
April 2013