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An empirical study on the impact on text ad effectiveness Master Thesis
Brkic, I.
November 2014 -
Examining the antecedents and consequences of switching costs in the telecom industry Master Thesis
Ivangh, M.
November 2014 -
Does the label make a difference? The influence of the Max Havelaar label on consumer purchase intention Master Thesis
Verbrugge, J.
December 2014 -
How do online recommendations influence consumers buying decisions focussed on Fitness supplements? Master Thesis
Mujagic, A.
February 2015 -
A functional approach towards city brand communication: The case of Rotterdam Master Thesis
Eshuis, L.
February 2015 -
A study of factors which drive consumer intentions to revisit Rotterdam museumnacht Master Thesis
Tofighian, N.
February 2015 -
The Attachment Theory and Gender differences Master Thesis
Schistou, A.
April 2015 -
Increasing the effectiveness of advertising: How can the implementation of two-sided messages increase the persuasiveness of advertisement? Master Thesis
Putten, B. van
April 2015