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How can Multinational Corporations Successfully Market Fast Moving Consumer Goods to Different European Markets? Master Thesis
Otten, Michiel
June 2012
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Web-aesthetics in different purchasing stages to enhance credibility and satisfaction Master Thesis
Abo Kanj, O.
June 2012
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How the Self-Construal could explain gender differences in loyalty and sentiment Master Thesis
Kannamüller, H.
July 2012
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Liking” a brand page on Facebook; the effect of product involvement, brand loyalty and attitude to the brand on the consumer’s intention to “like” on Facebook and the effect of it on his intention to purchase and have a positive word of mouth. Master Thesis
Panagopoulou, E.
July 2012
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Do personality related factors influence brand related usage of Facebook? Master Thesis
Molhoek, Maarten
July 2012
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Information search for purchase decision Master Thesis
Dam, A. van
July 2012
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Consumenten en groene producten. Een onderzoek naar de redenen voor het wel of niet kopen van groene producten. Bachelor Thesis
Sahin, H.
July 2012
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ETHIEK; TOEGEPAST OP POLITIEKE MARKETING. Een onderzoek naar de relatie tussen het niet nakomen van gedane beloften door politici en de ethische waardering door het Nederlandse politieke publiek. Bachelor Thesis
Yilmaz, G.
July 2012