Erasmus University Thesis Repository Publications by Year
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Media & Business

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A series from Erasmus School of History, Culture and Communication
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    The New Double Standard: How Reddit Moderators struggle under the Reddit Ecosystem Master Thesis

    Maarten van der Stad

    August 2022
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    Through the eyes of the parents: The effect of commercial YouTube content on children’s materialism, parent-child conflict and life satisfaction Master Thesis

    Nena Lutam

    July 2022
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    Who do you trust: the expert or the user? The effect of review valence on purchase intention and the role of gender and receiver expertise Master Thesis

    Maarten van der Poel

    July 2022
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    Intercultural Communication in a Culturally Diverse Work Setting: The Role of a Multicultural Personality in Predicting Job Outcomes Master Thesis

    Lea Leiss

    July 2022
  • Uncovering the unseen side of UK retailers: Storyteller A qualitative thematic analysis on Christmas storytelling advertising of UK retailers Master Thesis

    Bingyan Chen

    July 2022
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    WEBMOSPHERE OF LUXURY FASHION BRANDS AND WEBROOMING INTENTIONS OF CONSUMERS IN THE NETHERLANDS Master Thesis

    Hala Fathima

    July 2022
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    Video games, product placement, luxury, purchase intention, non-luxury Master Thesis

    Yasra Zahid

    June 2022
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    Luxury and Sustainability: From Paradox to Potential Romanian Consumer Perspective on Sustainability Communication in the Luxury Fashion Industry Master Thesis

    Ana-Maria Zamfir

    June 2022
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