Media & Business
Collection
Collection
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Examining parental sharing behavior on Instagram - An experimental study measuring the effect of emotions and colors on the sharing behavior of Dutch parents towards their children between the ages of 6 and 12 Master Thesis
Vincent Mosmans
June 2018 -
“And Now a Word from Our Sponsors “ - How product placement and brand repetition in sport video games affects the consumers’ brand recall & recognition, brand familiarity, brand attitude and purchase intention Master Thesis
Wessel Westerhof
June 2018 -
Adding Technology Acceptance to E-learning Information Systems Success within an Organizational Setting. Improving the prediction of use Master Thesis
Matthijs van der Graaf
June 2018 -
Trust me, I am Famous. A study on the effects of YouTube metrics and review valence on perceived source credibility and purchase intention. Master Thesis
D. Kourelis
June 2018 -
Media Accountability - Holding online social platforms accountable Master Thesis
Anne van der Laan
June 2018 -
The challenges in digital marketing application in the Dutch startup sector Master Thesis
Paulius Dovidavicius
June 2018 -
The communication within heterogeneous teams: what influences and shapes it? - The influence of team diversity on conflict and group performance, and the moderating effect of personality traits on these relationships. Master Thesis
Paulina Wydrzynska
June 2018 -
Lost in digital world: Chinese tourists in Morocco A qualitative research on tourists’ post-travel perception of UGC credibility Master Thesis
S. Zhang
June 2018