Media & Business
Collection
Collection
-
Building Brands through Online Communities A Rhetorical Analysis of the Case of Benefit Cosmetics Master Thesis
Nijhof, Anne
June 2020 -
Where networked misogyny becomes networked misandry Exploring the misogynistic discussion on #MeToo in the manosphere Master Thesis
Dickel, Valerie
June 2020 -
Going green together: Environmental CSR communication in relation to climate change and its effect on consumer social responsibility Master Thesis
Christis, Julia
June 2020 -
Going Dutch Localization Strategies for Netflix’s Brand in the Netherlands Master Thesis
Wisse, Joni
June 2020 -
Is it nutritional? Factors impacting purchase intention of sustainable dog food A quantitative study Master Thesis
Yang, Xunyu
June 2020 -
Moralizing narratives is the new branding How moral discourses can be translated to and establish common-sense values via contemporary advertising Master Thesis
Winter, Joyceline
June 2020 -
#TABOOMATTERS; An Empowering Strategy in Feminine Hygiene Advertising Master Thesis
Wehnemann, Nina
June 2020 -
The Uses and Gratification Theory Applied to Podcasts How Age and Cultural Background Impact a Person’s Podcast Consumption Master Thesis
Weber, Jessica
June 2020