Media & Business
Collection
Collection
-
When PUBG is not just a game: An exploratory study of young Asian expatriates and maintaining social connections with those back home Master Thesis
Nguyen, Le Bao Khanh
June 2020 -
Which motivations lead football fans to engage with the team on Instagram? A quantitative research Master Thesis
Marinakis, Gregory
June 2020 -
Reinventing the in-store customer experience A qualitative case study research on how beauty brands are utilizing digital technologies in brick-and-mortar to create value Master Thesis
Houwers, Anne
June 2020 -
A ‘dog’s breakfast’ If and how marketers can about-face the ecological paw print consumers leave on the pet food industry Master Thesis
Hoppezak, Priscilla
June 2020 -
The impact of the use of gamification in Corporate Social Responsibility communication on Millennials Master Thesis
Pagani, Maria
June 2020 -
The Pursuit of Beauty: The Perception of Cosmetic Procedures on Instagram in Indonesia Master Thesis
Gysella Wismanahadi, Gysella
September 2020 -
“The first ever” – Creative implementation of an escape room as a tool for supporting brand positioning: A research of international brands adopting the layout of escape rooms Master Thesis
Pricop, Elena
September 2020 -
Inclusiveness in the fashion industry: The case of Gucci Master Thesis
Pliakogianni, Katerina
September 2020