Media & Business
Collection
Collection
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Consumers' social media responses to the greenwashing of fashion industries: A quantitative research on how social media behavior is influenced by greenwashing and trust Master Thesis
Giannaki, Christina
July 2021 -
Platformisation and the Indian news media: A qualitative exploration of Indian journalists’ perception on platformisation with respect to news production and distribution practices Master Thesis
Pereira, Divina
July 2021 -
Skincare for real men: A qualitative study of masculinity construction in Grooming advertising Master Thesis
Barrera Tapia, Cinthya
July 2021 -
Call Of Duty: Marketing Warfare Activision’s use of marketing to construct Call of Duty: Modern Warfare’s Brand Identity Master Thesis
Tolokonski, Nikita
July 2021 -
“Our bodies do not exist to be beautiful, our bodies exist to be lived in” The construction of fat acceptance, body positivity and body neutrality content both on Instagram and as formulated by young female professionals Master Thesis
Campiña Wasmus, Judith
July 2021 -
The Perceived Identities and Strategies of M-pop in the Journey of Internationalization Master Thesis
Li, Xinyu
July 2021 -
A Marketing Utopia: Why brand managers are reenvisioning the world through activism Master Thesis
Kleine Deters, Babette
July 2021 -
How does consumers’ understanding of CSR influence their sustainable consumption behaviour during the COVID-19 pandemic in China? Focus on Chinese e-commerce companies Master Thesis
Tao, Ran
July 2021