Media & Business
Collection
Collection
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Skincare for real men: A qualitative study of masculinity construction in Grooming advertising Master Thesis
Barrera Tapia, Cinthya
July 2021 -
“Nut Milk is Not Milk”: A Multimodal Critical Discourse Analysis of Plant-Based Dairy Alternatives Advertising in Europe and North America Master Thesis
Dunker, Allison
July 2021 -
Social Commerce: How Retailers Evaluate and Strategically Use Instagram Shopping Features – A Qualitative Study Master Thesis
Kim Bottek
June 2021 -
Post-pandemic tourism: old wine in new bottles? A study of the European tourism industry post Covid-19: a qualitative content analysis of news media narratives Master Thesis
Esmée Kevser
June 2021 -
The importance of music in the identity of sojourners and the link between music, adaptation, and acculturation of sojourners Master Thesis
Konstantinos Panagiotis Konstantinidis
June 2021 -
A qualitative study on international branding and marketing of SVOD services. The case of Netflix in the Turkish market Master Thesis
Merve Gezgin Berksan
June 2021 -
The Hidden Identity of Male American YouTubers. An Explorative Search into Gender and Para-Social Behaviour Master Thesis
Andries Blommers
June 2021 -
Did you feel that? A qualitative thematic analysis on emotional advertising for male and female personal care products Master Thesis
Natasha Mhishi
June 2021