Media & Business
Collection
Collection
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The “funding secured” tweet crisis: An evaluative study on the crisis response of Elon Musk and the reaction of audience Master Thesis
Anna Kazakova
June 2022 -
CSR transparency and consumers’ outcomes Master Thesis
Lamprini Kranioti
June 2022 -
Development of Organizational Diversity Communication Over Time and Between Working Sectors Automated Content Analysis of Cultural Diversity Perspectives in Annual Reports (DivPAR) Master Thesis
Loes Lammers
June 2022 -
I Nudge You to Buy a Reusable Cup The effect of nudging on consumers' purchase intention and willingness to pay Master Thesis
Lilian Li
June 2022 -
Crossing personal boundaries or enhancing engagement? The effect of personalized advertisements on consumer’s response Master Thesis
Sanne Linders
June 2022 -
Museums are closed. Now what? Strategic Communication Employed by Museums on Instagram during the COVID-19 pandemic Master Thesis
Isabel Cristina López Vásquez
June 2022 -
Femvertising vs. stereotypical portrayal in the lingerie industry Exploring consumers' attitudes towards lingerie brands in Germany Master Thesis
Mona Madusiok
June 2022 -
An investigation of the motives that drive consumers to engage in eWOM about consumer goods. Master Thesis
Myrto Magklara
June 2022