Media & Business
Collection
Collection
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Crossing personal boundaries or enhancing engagement? The effect of personalized advertisements on consumer’s response Master Thesis
Sanne Linders
June 2022 -
Museums are closed. Now what? Strategic Communication Employed by Museums on Instagram during the COVID-19 pandemic Master Thesis
Isabel Cristina López Vásquez
June 2022 -
Femvertising vs. stereotypical portrayal in the lingerie industry Exploring consumers' attitudes towards lingerie brands in Germany Master Thesis
Mona Madusiok
June 2022 -
An investigation of the motives that drive consumers to engage in eWOM about consumer goods. Master Thesis
Myrto Magklara
June 2022 -
Zooming in to connect: Internal communication and employee engagement of remote workers during the Covid-19 pandemic Master Thesis
Asha Mahadevan
June 2022 -
Judge this magazine by its cover: A thematic analysis of Cosmopolitan’s ideal cover girl through femvertising (2013-2022) Master Thesis
Malak Elfar
June 2022 -
Thinking vs Feeling: Exploring the importance of information processing modes with regard to the effectiveness of experiential marketing Master Thesis
Gozal Mammadzada
June 2022 -
Advertising social identities: Inclusive representations of race, ethnicity and gender in marketing campaigns of makeup brands Master Thesis
Nazeli Mazlumyan
June 2022