Media & Business
Collection
Collection
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Feyenoord and their strong bond with the city of Rotterdam A thematic content analysis of brand identity building on Instagram Master Thesis
Ruben Verweij
June 2022 -
Data Privacy and Security Perceptions in Virtual Reality Technologies amid EU Citizens European “Quest 2” user’s perception towards the collection and processing of personal data Master Thesis
Pascal Vineis
June 2022 -
Gender role stereotyping in contemporary online advertising in Europe. An Analysis based on comparison of Polish brands across different industry sectors. Master Thesis
Karolina Wereszczyńska
June 2022 -
The effects of informational and transformational appeals on new product launch effectiveness in the high-tech consumer product industry and the role of social media platform credibility. Master Thesis
Fengmin Xiao
June 2022 -
How did the Covid-19 pandemic affect diversity communication among Global 500 companies? Master Thesis
Menglei Xie
June 2022 -
How do personality characteristics and review features impact persuasion effectiveness Master Thesis
Wei Xu
June 2022 -
Product Placement in life simulation video games: A quantitative analysis on the effect of product placement of luxury and non- luxury brands on purchase intention. Master Thesis
Maria Evangelia Zachariadi
June 2022 -
Video games, product placement, luxury, purchase intention, non-luxury Master Thesis
Yasra Zahid
June 2022