Media & Business
Collection
Collection
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Exploring the Impact of Virtual Influencers on Consumers' Purchase Intention in China: An Investigation of Perceived Source Credibility Master Thesis
Ruijia Zhang
August 2023 -
NFT, a buzzword or a strategy? The effectiveness and suitability of NFT marketing with brands on consumers’ purchase intention. Master Thesis
KaiKai Chen
August 2023 -
Life satisfaction and the intention to reduce materialistic consumption Master Thesis
Aimée Elisabeth Marit Portielje
August 2023 -
The role of hedonism as a mediator of the relationship between materialism & bandwagon effect on the purchase intention of luxury products Master Thesis
Duda Baldaque Novis
August 2023 -
Hey, I am an environmentally friendly product! Master Thesis
savannah van Berkel
August 2023 -
Decoding the Male Gaze Master Thesis
Marta Fernández Gallardo
August 2023 -
BEYOND BEAUTY: EXAMINING THE WOMEN'S REPRESENTATION IN COSMETIC LUXURY BRANDS Master Thesis
Cindy Zhao
August 2023 -
Feminism Within The Patriarchy Master Thesis
Ilona Theunisse
August 2023