Media & Business
Collection
Collection
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The incorporation of feminist ideology in luxury fragrance advertising from the 1990s to the 2020s. Master Thesis
Julia Greijdanus
February 2023 -
Doing good together: Do cross-sector CSR engagements in the oil industry pay off? The effect of CSR fit and type of connection on the image of controversial companies and NGOs Master Thesis
Magdalena Steger
February 2023 -
Mental health content on Instagram: An exploration of professional and consumer perspectives Master Thesis
Francesca Capozzo
February 2023 -
Mental health content on Instagram: An exploration of professional and consumer perspectives Master Thesis
Francesca Capozzo
February 2023 -
Transmedia Storytelling as a Marketing Strategy for Online Games A Case Study on League of Legends’ Transmedia Narrative Master Thesis
Kai Chen
February 2023 -
Online Communication of Environmental Causes: A Mixed Methods Study of Topics, Frames, and Network Structures of Environmental NGO 350’s Twitter Coverage of the COP26 Master Thesis
Vittoria Malgioglio
January 2023 -
Framing The Meta verse. The coverage of the meta verse by the British and German Press Master Thesis
Anup Hentzen
December 2022 -
How do knowledge-sharing content producers create visibility and make money on the Chinese platform Bilibili Master Thesis
Xiaoxi Zhang
December 2022