Media & Business
Collection
Collection
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Uncovering the unseen side of UK retailers: Storyteller A qualitative thematic analysis on Christmas storytelling advertising of UK retailers Master Thesis
Bingyan Chen
July 2022 -
WEBMOSPHERE OF LUXURY FASHION BRANDS AND WEBROOMING INTENTIONS OF CONSUMERS IN THE NETHERLANDS Master Thesis
Hala Fathima
July 2022 -
The effects of informational and transformational appeals on new product launch effectiveness in the high-tech consumer product industry and the role of social media platform credibility. Master Thesis
Fengmin Xiao
June 2022 -
How did the Covid-19 pandemic affect diversity communication among Global 500 companies? Master Thesis
Menglei Xie
June 2022 -
How do personality characteristics and review features impact persuasion effectiveness Master Thesis
Wei Xu
June 2022 -
Product Placement in life simulation video games: A quantitative analysis on the effect of product placement of luxury and non- luxury brands on purchase intention. Master Thesis
Maria Evangelia Zachariadi
June 2022 -
Video games, product placement, luxury, purchase intention, non-luxury Master Thesis
Yasra Zahid
June 2022 -
Luxury and Sustainability: From Paradox to Potential Romanian Consumer Perspective on Sustainability Communication in the Luxury Fashion Industry Master Thesis
Ana-Maria Zamfir
June 2022